Reviews as a Marketing Tool
Reviews have become an integral part of online marketing tools.Presently, potential customers check the credibility of items and services before making purchases. People confirm the value of services and products by going through testimonials of other users. Most commonly viewed reviews are Google reviews though there are other types of reviews. customers tend to believe what other customers have to say that what the business has to say about itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Ratings and reviews, therefore, have a great influence on consumer’s decision making. Making good use of reviews on a company’s website is, therefore, essential. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
Websites settings and configurations allows business to control what they want to be visible on the website. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is good business practice to commend clients that give you good reviews.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. For most applications, there are options that make it unnecessary to buy a plug-in. Google offers a plug in called Google places reviews. Google places reviews displays three reviews at ago. The configuration options allows for redesigning of the review panel.
Yelp is also a famous review site.Reviews from Yelp are credible since it has a filter that only allows reviews from customers. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Facebook is also a social review site whose contents can be embedded to a website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. Reviews from the aforementioned sites are transferred to the company’s website by use of plug-ins and their review panels can be modified from the websites settings.