Using Reviews to Boost Sales
Ratings and reviews are increasingly becoming an important aspect of digital marketing.Presently, potential customers check the credibility of items and services before making purchases. People confirm the value of services and products by going through testimonials of other users. Though there are many types of reviews, Google reviews are very popular. customers tend to believe what other customers have to say that what the business has to say about itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. It would thus be important for businesses to find a way of having their satisfied customers share their experiences on their websites. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. The control of reviews are limited when using some sites. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. A strategic response to a negative review on a business’s website can also help balance out the impact. It is good business practice to commend clients that give you good reviews.
Today, so many things are crying out for people’s attention that only what is considered most relevant is apportioned adequate time. Customers’ feedback can be make a good eye catching summary that will keep a view on your website long enough to get all the details. Positive reviews from established and renowned companies improve a company’s image. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. Most applications have built in options that don’t require one to buy plug-ins. Google places reviews is a plug in that can be used with WordPress. It can feature up to three reviews at one time. The review panel can be customized by changing some configurations and design options.
Another common site for reviews is Yelp.Reviews from Yelp are credible since it has a filter that only allows reviews from customers. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Reviews from facebook can also be used on a company’s website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.